Insights and customer truths – they’re everywhere. But finding useful (and transformative) ones, now that’s easier said than done. Just because you have a wealth of insights doesn’t mean they’re going to have any real impact on your business or your bottom line.
We’ve all known for quite some time that for many companies there’s a gap between what they promise – through campaigns and communications – and the experience they actually deliver through their products and services.
As market downturns begin and businesses assess what life looks like in a nervous, post-covid world, Customer Experience has never been more important.
Locally owned Kiwibank is going through a significant business transformation. Twenty years after its inception, it has set out to develop a new brand identity that’s true to its role as a progressive and inclusive bank for all New Zealanders.
Demand is abundant in the economy but the vast majority of it remains unsupplied because it is hidden beneath the surface of standard business activity.
